Earlier this year, we received a cease and desist letter from a company that trademarked the Balance4Kids name and, despite attempted negotiations, we are legally required to release the name to them. While we are saddened to see the name go, we have decided to embrace this change as an opportunity to reflect on the present nature of our work.
Over the past 20 years, Balance4Kids has expanded its mission to serve adults, families, teachers, service providers, and schools in addition to the important work we do with young people. We are honored by the support of the community which has allowed us to expand our impact.
Moving forward we will be doing business as BalanceSCC which stands for Balance Santa Cruz County. We realize that there have been many changes over the past several months and want to ensure our friends and family that while our name has changed, our vision and mission has not.
Over the next several weeks you will notice emails, social media accounts, and our website changing to reflect our new name. If you have any questions or concerns please don’t hesitate to reach out to the BalanceSCC office. BalanceSCC, formerly Balance4kids, is still very much a thriving organization dedicated to this community.